Posts

Marketing de destinos para caficultores

  «Nuestra labor es conectar a los productores y a los consumidores de café, y si no logramos conectarlos de manera que los primeros se sientan motivados a producir y los segundos a consumir, entonces hemos fracasado».  Este fue uno de los mensajes clave que Ric Rhinehart compartió con los profesionales del sector del café que asistieron ...

Destination Marketing for Coffee Producers

"Our job is connecting coffee farmers with coffee consumers and if we are not doing a good job of connecting farmers with consumers in a way that creates an incentive for farmers to produce and an incentive for consumers to consume, then we are failing” This was one of Ric Rhinehart’s key messages to coffee professionals ...

Fuego volcano eruption causes losses of roughly 0.9% to national coffee production in Guatemala

Credit: Flickr/AmslerPIX As the death toll from the Fuego volcano eruption continues to rise, Anacafé reports on the damage to the country's coffee-growing communities. (This is my translation of the original Spanish press release published with Anacafé's permission) We deeply regret the loss of human life and have set up collection centres to support the victims. Anacafé ...

Motivating young people to become coffee producers

It’s International Youth Day so why not take a moment to think about the young farmer who produced your morning cup of coffee? In particular we should consider the future of coffee if the current trend of young people abandoning life in the countryside for office jobs in the city continues. The city is calling The COSA works ...

Sustainable supply chains: A private and public affair

The so-called landscapes approach, the unifying theme of the 2015 Global Landscapes Forum in Paris, appears to encompass every conceivable environmental and agricultural activity. The approach attempts to bring together, “multiple land uses in an integrated manner, considering both the natural environment and the human systems that depend on it.” Central to the approach is the ...